Ticketmaster learned "valuable lessons" from the Taylor Swift concert tickets sale last year that was disrupted by record bot traffic, the parent company will tell a U.S. Senate committee on Tuesday.
"In hindsight there are several things we could have done better – including staggering the sales over a longer period of time and doing a better job setting fan expectations for getting tickets," Live Nation Entertainment President and Chief Financial Officer Joe Berchtold said in written testimony ahead of Tuesday's hearing.
Ticketmaster blames bots, learns lessons from Taylor Swift concert sale -testimony
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